How Packaging Design Can Power a Multi-Channel Sales Strategy
Packaging design plays a central role in unifying customer experiences across e-commerce, retail stores, and digital platforms. It influences shelf impact, online thumbnails, and the unboxing moment in home delivery. Common challenges include colour inconsistency, shipping damage, and varying retailer specifications. Standardised graphics, reinforced corrugated formats, and modular designs address these issues. Subscription box brands illustrate how packaging can simultaneously enable distribution, recognition, and social media engagement.