Colour accuracy is a critical factor in packaging design, influencing recognition, trust, and even flavour perception. Variations arise from differences between RGB screens and CMYK print, substrate types, spot colour accuracy, and lighting conditions. Digital printing adds further limits in colour gamut, affecting brand-specific shades. Inconsistencies between runs or suppliers can undermine shelf impact. End-to-end colour management systems, calibrated devices, and strict workflow controls help safeguard predictable consistency across markets.