Why Is There a Gap Between Consumer and Business Actions on Sustainable Packaging?
The article examines the sustainability gap between consumer attitudes and business actions on packaging. Research shows shoppers say they prioritise eco-friendly options, but convenience and price dominate real choices. Businesses face challenges including material costs, recycling infrastructure, and fears of reduced performance. Surveys reveal significant regional gaps, with Asia-Pacific markets showing sharp disparities. Practical solutions include clearer labelling, convenient returns, transparency, and cross-supply chain collaboration.