Can Good Packaging Design Be Sustainable?
The article explains how packaging design can deliver both aesthetic appeal and environmental responsibility. It highlights that sustainable materials such as kraft paperboard, bamboo fibre and recycled cardboard now convey premium quality. Effective eco-design considers the full life cycle, from material sourcing to end-of-life recovery. Lightweight, flat-packed structures and water-based inks lower carbon impact. Challenges remain with variable recycled material quality and differing regional recycling systems, but integrated life cycle assessment helps manage these limits while maintaining brand appeal.