How to Balance Sustainability and Quality in Packaging Design
The guide explains how packaging designers can reconcile sustainability with product protection. It advises conducting cradle‑to‑cradle environmental assessments before material selection. Criteria should measure renewable content, compression strength, recyclability, and machinability. Designers are urged to favour single‑material or separable constructions and validate strength using ISTA drop‑tests to prevent over‑engineering. Case examples show FSC‑certified liners with water‑based varnish achieving 85% higher recyclability without aesthetic loss.