Packaging Design: How to Balance Function, Aesthetics and Sustainability
Effective packaging combines function, aesthetics and sustainability. Protection must come first, with corrugated or rigid boards ensuring durability during storage and transit. Aesthetic elements such as embossing, foils or soft-touch coatings support brand identity and shelf appeal. Sustainability requires recyclable or compostable materials, biodegradable coatings and eco-friendly inks. Prototyping, durability testing and consumer trials confirm balance before large-scale production.