Why Brand Strategy and Packaging Design Matter More Than Ever
Brand strategy defines how customers perceive value, and packaging design translates that into a physical experience. Packaging is often the first touchpoint and acts as a silent salesperson on the shelf or in e-commerce delivery. Colours, finishes, and tactile choices influence trust, recognition, and long-term loyalty. Research suggests colour alone can increase brand recognition by up to 80%. Aligning identity with packaging ensures consistency, differentiation, and competitive advantage.