As the COVID-19 pandemic rose in 2020, consumers have shifted from offline purchases to online. E-commerce has become the saving grace for businesses. However, companies have a lot to change to make their transition as effective as their online sales.
Before the pandemic, product displays were always a concern. Some thought it would become less of a concern as businesses don’t have to display their products on shelves in e-commerce. However, the transition of businesses from offline purchases to e-commerce does not make it less of a priority. Strangely, the importance of product packaging is one of the most prioritized these days.
As brands thrive on building their authenticity and connections to their audiences, they maintain everything at a high standard. In product packaging, consumers can tell how brands value their audiences. The box should be sturdy enough to handle the shipment consequences, while its print should be customized to provide a level of self-expression.
Minimalist designs emerged in 2020, while this year, a lot of design concepts have been considered. Here are some of the trendy ideas in 2021:
Fine Art
Fine art designs are mostly seen with premium products, which gained momentum in late 2020. These product packagings emerge a full artistic design turning their face into art pieces. The packaging designers play with abstract paintings, textures, and colors. The uniqueness of the brand pays heavily in the designs.
Simple Geometry
A branch off from the minimalism design approach is the simple geometry designs. It is a simple yet eye-catching geometric shape that enhances the packaging designs. If you notice, packaging designs with simple geometric shapes use neat lines and sharp angles.
Story-Driven Packaging
Every business aims to have a unique connection with its consumers, and one way to do so is to have story-driven packaging. Aside from providing unique and durable packaging, it is a form of brand awareness. Story-driven packaging evokes more positive emotions in consumers.
Consumers see brand mascots and characters to embody and showcase brand stories. It is fun and exciting to watch brand packaging look like a comic book.
Let your target audience engage with your brand story.
Tiny Illustrated Patterns
Adding extra patterns and illustrations to your product packaging enhances your product and brand story. In 2021, tiny illustrated patterns are more expected. It gives a better idea and brand narrative to your consumers. These illustrated patterns act as sneak peeks of the product inside.
These tiny illustrations can be a symbol of the brand’s initiative to communicate with its consumers. Thus, take an artistic approach to communicate with your audience.
Vintage-Inspired
Lately, consumers come across packaging that makes you reminisce about your grandparents’ or even great grandparents’ era. It leaves brands surprised as consumers of all generations still find vintage-inspired packaging appealing.
Thus, packaging manufacturers made a more authentic approach to vintage packaging designs. Thus, vintage-inspired packaging hits these days differently.
Sustainable and Personalized Designs
Sustainability and personalization of packaging design is not a new trend, but it is an ongoing trend that you should keep in mind. As this trend continually progresses, you have to come up with new techniques to keep up with the game.
Consumers have become a lot savvier when it comes to eco-friendly movements. Thus, they expect their favorite brands to make their product packaging sustainable. Brands are using modularity type of packaging to embrace creative reuse and eliminate waste.
That’s why custom printed boxes are more preferred in the industry. You can personalize its design and at the same time, it is sustainable. Personalization to your product packaging is a must to build a unique brand reputation. Customized packaging makes your customers feel special.
Thus, go with the flow in the advent of different printing technologies and targeting more audiences. Add an extra touch of communication through your packaging design. The best brand tells a story and provides a wonderful consumer experience through its luxurious packaging.
Final Thoughts
Usually, when you think of what a high-value luxury packaging looks like, the first thing that registers in your mind is a rigid gift box. But, luxury packaging is not limited to a simple type of box. It should have a functional and trendy design. Help your brand produce a premium packaging experience by having a custom printed box.
If you are looking for a supplier for corrugated boxes that also offers custom printing for the boxes, C MIC Packaging is the answer. You can go over our products at https://cmicpackaging.com/. Do not hesitate to send your packaging design to our team. Be creative and take risks with your design.
