How Digital Transformation in Packaging Drives Brand Sales Growth
Digital transformation is shifting packaging from static design to an active marketing channel. Digital printing allows rapid artwork changes without plates, enabling short runs and regional editions. Smart identifiers such as QR, NFC, and RFID enhance authenticity and gather consumer data. These tools increase customer engagement and trust while improving speed-to-market. Data-driven packaging integrates branding, production agility, and sustainability into one digital workflow.