Good packaging can make a noticeable distinction of your brand. But a well-designed packaging can hard sell your product and sway the consumer behavior in your favor. So if you want to know how to pick the perfect packaging for your product, you are on the right page. Here are some of the factors you should note to narrow down your selections and straighten out which kind of packaging you should push through.
Material to Use
The selection of material is among the essential parts of your packaging design. Whether you go for the plastic or paper route depends on your brand’s style and the product itself.
However, keep in mind that consumers prefer paper packaging. Research shows that 68% of consumers are more likely to choose a paper or cardboard packaging product versus plastic. Furthermore, from the 68% segment, 63% of the respondents indicate paper packaging makes a product seem more high-quality.
Transportation of Your Products
Another thing to perceive is that durability is tantamount to successful packaging. Function and ease of transport should be well regarded when coming up with your packaging style. You do not want to design a strikingly impressive packaging only to lose its shape before it gets to its destination.
Your Financial Allocation for Packaging
Like most marketing strategies, the budget will have a significant impact on what you can and cannot do. So when determining your spending limit, make sure to plan a budget not just for the packaging itself but also for the creative work that goes along with it.
The Packaging That Will Appeal to Your Target Market
This is one of the most significant areas you have to construe when coming up with your packaging plan. Note that each feature of your packaging needs to be optimized to appeal to the intended audience. So spend time researching what will significantly impact your key demographics and incorporate your findings into your final design.
Just remember, there is no shortage of styles when it comes to packaging. So, choose one that aligns with your answers to the questions above. Here are some of the packaging styles you should know:
Straight Tuck End
These boxes can be your ideal choice for streamlined packaging since they are easy to assemble and versatile. The fold or tuck closures on both sides make for a simple and effective seal. Closures are positioned toward the back and blend seamlessly along the edges to maintain a simple design across the box.
Reverse Tuck End
These boxes are similar in style to straight tuck end boxes. However, instead of both closures sealing in the back, the top closure seals in the front. The alternating closures augment the seal’s durability, making reverse tuck end a good choice for heavier products or those that may shift around in transit.
Display Box
Display boxes come in various shapes and sizes to help products stand out on the shelves. In addition, you can enhance your display box to best fit your product or your display area, with several selections to ensure your products are both well protected and well-positioned to sell.
Pillow Box
It is very apparent to see how the pillow box got its name. These basic cartons are quick to assemble, with a one-piece design and foldover closures on each end. Although they are not great for stacking, pillow boxes make for innovative products and gift packaging.
Sleeve
A sleeve box uses a dual part structure to make a highly durable packaging solution. Double-wall tray inserts slide effortlessly into a folding carton that envelops the insert on all sides. Trays can be opened at either end and are securely fitted to prevent them from slipping out when you do not want them to.
Custom Print and Ink Effects
Custom print effects can make your packaging idea come to life easily and affordably. Another thing, the custom ink effects can add tons of personality to your brand’s custom packaging. They are beneficial for maintaining a cohesive marketing message across different brand materials. Here are the other special printing effects you should know:
Foil Stamping
In this process, the heat meets pressure, and it adds a luxurious touch to your package. The heated foil is pressed onto the surface and preserved in place with a special pressure process.
Embossing
This process brings texture to your packaging, with words and designs subtly popping off the package for an eye-popping look.
Spot UV Printing
In this process, ultraviolet light is used to cure a glossy coating or ink on your packaging. The result is a sheeny print effect that is excellent for highlighting key text on your packagings, like the name of your product, brand, or your logo
Conclusion
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