From 2020 to 2021, the share of paper packaging in global is increasing while plastic packaging continues to decline. Customized boxes still prevail in the Industry.
Personalisation is the future for brands. As we become more aware of what we eat and how we live our lives, so brands will respond with products that suit each of us individually. That will lead to brands formulating products that meet each person’s needs exactly and deliver them whenever the customer wants. Personalisation will also be about the whole product and the service it delivers. Packaging will be an important part of the brand.
Advantages of Personalized Packaging Boxes
Sustainable and Environmental
Paper has good renewable and degradable features as an eco-friendly material. Concerning the application of plastic packaging restricted from banning, paper packaging became an important alternative to plastic packaging.
Flexible and Decorative
Paper materials can be designed according to different types and styles of boxes, even bags. It also with great printing performance, clearly printed with fonts and exquisite patterns, provides important promotion and display for products.
Lightweighting trends
Benefit from advances in papermaking technology, the technological and mechanical properties of raw material are constantly optimized, loss reducing and quality improving means cost-saving and lightweighting.
Functional Features Increasing
Functional features are gradually increasing.
Raw paper is nothing more difficult to combine with other materials (like lamination, coating, etc.), which enhances the impermeability, waterproof, oil-proof or other functions of paper product packaging.
Raw paper is easy to process too, by carrying out with reasonable structural design, the mechanical properties of paper product packaging can be improved, such as load-bearing, tensile, etc., expanding the scope of use of paper packaging.
As for the trends of packaging and product, emotion has always played an important part in brand communications. Brands now have a personality largely due to social media and the emotional connection between consumer and the brand is even more apparent.
Offering the consumer bespoke packaging further enforces that human connection. There are some logistical challenges and the decision then becomes a commercial one. However, personalisation gives the product a sense of belonging to its future owner which is difficult to resist.
Paper products packaging industry trends 2022
Trend of Environmental and Sustainable
Environmental packaging is a high-tech packaging form, from raw materials to design and production, till the use of packaging, recycling, each link requires source-saving, efficient, environmental protection, harmless.
Sustainable has been widely concerned by the international community, its research should be considered throughout the development, design, production, use, recycling, disposal and others, with the increasingly strict environmentally protecting policy and continuously popularity of social awareness.
The old printing packaging has been unable to meet market demand, research and development of eco-friendly packaging is becoming an urgently trend of the industry.
In order to meet to the market demand, a certain scale of awareness brands have accelerated to research and development on new environmentally friendly materials, the entire packaging industry as a whole to reduce, reuse, recyclable, biodegradable, to plasticize the direction of development.
Transforming To Digital Printing
With the advancement of technology, like the wide application of digital information processing and transmission technologies, digital printing has become an important trend in the development of the industry.
Digital printing, as a digital graphic information directly recorded on the substrate of a new printing technology, its input and output are digital streams of graphic information, through advanced image and color processing technology, making factory more efficiently in pre-press, printing and post-press, even the entire workflow, with shorter cycle and lower costs to provide more comprehensive services, not only greatly efficiency, but also meet the market demand for personalized and differentiated packaging.
Automated and Intelligent Production Process
Smart printing and packaging process gradually become a reality in the industry as the technological improvement.
Digital printing, integrated packaging printing, automated inspection and other advanced technologies are applied to all aspects of production and quality management, greatly enhancing efficiency, shortening the production cycle and saving labor costs.
Inefficiency, high energy consumption of traditional equipment will be replaced evolutionarily, while automation and intelligence will become the trends in printing and packaging industry.
The Rise of Personalized Packaging
There is still the fundamental problem of packaging homogenization in 2022. Oppositely, generation Z reflects strong demand for personalization.
Innovation becomes a recurring thread in order to win in the fierce market competition.
Personalized packaging has grown up to be an important means to delight consumers and for publicity and display of corporate image, which requires far more about product innovation ability and production capacity of manufacturers.
The Rise of Multifunctional Packaging
With continuous breakthrough science of new materials and process, paper packaging has been equipped with a variety of functions such as waterproof, oil-proof and breathable.
And the increasing demand for diversified functions of paper product packaging from the consumer field, it will continue to break through in terms of oil-proof, water-proof, insulation, sterilization, anti-corrosion and other functions.
Great packaging creates visual interest for attracting: it offers chance to engage with customers on a more emotional level; and it offers scope for linked social media campaigns that have potential to generate huge levels of interest and PR. From now we have only scratched the surface as technological and printing advances will offer scope for more tailored and targeted campaigns.
This is Adam Y from C MIC Packaging.
We are a professional manufacturer of Custom Packaging Boxes in China.
Contact us for more industry solutions or trends. We are eager to hear from you.
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